About Propel & What's Next
About Propel
Section titled “About Propel”Propel helps B2B companies build data infrastructure for growth analytics — from GA4 data modeling to full attribution systems. We work with data teams who are past the “we have data” stage and into the “we need to make this data actually useful for business decisions” stage.
This ebook came out of patterns we see repeatedly across client engagements. The pitfalls are real, the SQL is tested, and the scorecard questions are the same ones we work through with every new team we partner with.
I’m Timo Dechau, and this is what I spend my days on — helping teams build the data foundations that make attribution, forecasting, and growth analysis actually trustworthy. Not dashboards that look good. Systems that work.
What’s Next
Section titled “What’s Next”Part 2: Attribution Modeling
This ebook covered the foundation — the pitfalls, the design decisions, the honest self-assessment. Part 2 of the training series is where we build the actual attribution model on top of it. Multi-touch modeling, channel contribution analysis, and the practical SQL to make it work.
If the scorecard questions resonated, Part 2 is where you’ll see how those answers turn into an attribution system you can actually trust.
Need help with your team’s GA4 data model?
If you’re reading this and thinking “we should really sort this out properly” — that’s literally what we do. We work with data teams to build clean GA4 data models, identity resolution layers, and attribution systems. No twelve-month consulting engagements. Focused, practical work that gets your foundation right.
If that’s useful, let’s talk.